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  • Writer's pictureLinda T Gottlieb, MA, CPT

Vanity Sizing- The Lies of Retail Marketers


Blue Polka Dot Boxers

I know what size I really am, do you?

GOSH it’s really hard to gauge sizes these days, due to the Marketeers changing them up so we feel all so slim! It’s called Vanity Sizing in the “biz” and it increases our spending dramatically…how?

You see a nice pair of trousers in a size (less) than you usually wear. “Your” size isn’t on the rack, so you try on these others. THEY FIT!

YOU BUY.

And you are Oh So Proud of that size tag, so much so that you might want to wear that tag on the outside of those pants! OMG.

Let’s all get real and acknowlege that it ‘s NOT about the SIZE- but how fit and healthy you are.

Be your fit self, whatever the label says! check out more about vanity sizing at: http://tinyurl.com/3srfrq3

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